Anest Collective comes to Europe: Made in Italy luxury brand’s First showcase – 10 Corso Como – Jan 23-30

ANEST COLLECTIVE, the Shanghai-born brand reshaping fashion, art, and design, will be hosting its first European retail showcase with a pop-up at 10 Corso Como in Milan from 23 to 30 January 2025.

Far from a traditional retail experience, this pop-up immerses visitors in ANEST’s world, where seasonless Made In Italy fashion meets art and design in an effortless dialogue. Pieces from the Act I collection, known for their timeless appeal, will sit alongside exclusive previews of Act II, embodying the brand’s ethos of quiet luxury and impeccable Italian craftsmanship.

The showcase, curated by ANEST’s contributing creative director Gregory de la Hogue Moran, is more than a debut. It’s a story of global aesthetics, uniting Eastern influences with Western traditions. Adding depth to the experience, ANEST partners with Galleria Francesca Minini to present works by Matthias Bitzer and Marco Parmeggiani, whose art and design reinterpret identity and tradition in contemporary forms.

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