Your cornerstones are your site’s best, most important articles: the content you want to rank highest in the search engines. But what if your cornerstone content doesn’t get the position it deserves? The best thing you can do is guide Google to the most important pages on your site using internal links. But, a good internal linking structure requires some maintenance. Read on to get started!
Start with picking the most important posts and pages on your website, and channel relevant links to those articles. You’re now telling Google that these are the most important ones! Whenever you add new content to your website, keep adding relevant links to your cornerstones. Eventually, more and more links will point to these pages. That’ll make them rank in the search engines and get the traffic they deserve!
Want the ultimate kickstart? Click the button below to explore 6 steps to setting up a cornerstone strategy with Yoast SEO (free)!
It’s now easier than ever to keep track of your cornerstone articles as you can quickly recognize your cornerstones with a new column in the WordPress post overview. This is the content that helps you drive traffic and build authority, so use it wisely! Yoast SEO 20.7 is available for download; discover what is new, and update today.