First things first: What is a meta description? It’s the text beneath your page’s title in the search results. You have roughly 155 characters to describe what your page or post is about. In other words, it’s a great opportunity to convince users to click on your link! 👇
This doesn’t directly benefit your SEO. But there’s an indirect benefit: Google uses click-through rate (CTR) as a way to figure out if you’re a good result. So if more people click on your link, Google will know you’re a good result and move you up the rankings! It’s actually not that hard; the best meta descriptions are unique, written in active voice, and match the content of the page. Check out all 7 elements of great meta descriptions!
💡 Pro tip:Yoast SEO makes writing a fantastic meta description easy by checking if your description is the right length and if you’ve used your focus keyphrase. It also takes synonyms into account!
Yoast is joining the first flagship WordCamp in Asia, in Bangkok, on February 17-19. If you’re also in the area, make sure to visit us at the sponsor’s track! And if you stay until January 20, you should definitely visit Yoast’s complimentary SEO meetup! Get a peek behind the scenes of Yoast SEO, and grab your chance to get a live site review: Show your site to our experts and get actionable advice on the spot. This is going to be fun!