ABT teams up with CUPRA in Formula E




  ABT teams up with CUPRA in Formula E  


ABT Sportsline is receiving strong support for its comeback in the ABB FIA Formula E World Championship: CUPRA is joining the championship for purely electric formula cars as partner alongside ABT Sportsline. In Extreme E, the two brands have been forming a successful duo for two years and just won the season finale in Uruguay. As early as next week, the ABT CUPRA Formula E team will make its first public appearance with the new look at the series’ official test in Valencia.


“We are happy and also proud to have CUPRA at our side for our Formula E comeback,” says Hans-Jürgen Abt, CEO of ABT SE. “Our two brands have enjoyed a close and successful partnership for years on the racetrack and on the road, which is now reaching a new level. We are looking forward to the new adventure and I am sure we will attract a lot of attention on and off the racetrack.”


The spectacular design of the race cars for Robin Frijns and Nico Müller is based on the all-electric CUPRA UrbanRebel concept car, of which there will also be a road version in 2025. “I can’t wait to see the ABT CUPRA Formula E team competing in the heart of some of the world’s most iconic cities,” says Wayne Griffiths, CEO of CUPRA. “Formula E is a unique motorsport platform for the world’s leading automotive manufacturers to create emotions and continue to prove that electric motorsport is not boring, but rather goes hand in hand with extreme performance.”


For CUPRA, entering Formula E with ABT is its third involvement in an all-electric championship, following FIA ETCR and Extreme E. “We are excited to welcome CUPRA to the ABB FIA Formula E World Championship”, says Jamie Reigle, CEO of Formula E. “CUPRA has gained rich experience in electric motorsport in recent years. Now in partnership with ABT Sportsline they are set to dial up what is an incredibly competitive Formula E grid in Season 9 and the new Gen3 era. We can’t wait to see them in action in Mexico City in January.”


The new Formula E season kicks off on 14 January 2023 in Mexico City and then travels to at least nine more major cities around the world until the end of July. New locations include Cape Town (South Africa), Hyderabad (India) and São Paulo (Brazil). The highlight from a German perspective will be Formula E’s appearance in Berlin on 22 and 23 April 2023. ABT was already part of the Formula E family from 2014 to 2021 and is still the most successful team with 47 podium finishes. In 2023, the brand will start as a customer team with vehicles from Mahindra Racing.





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  ABT Sportsline GmbH  speedpool    
  Karla Kanz Mark Schneider    
  Phone: +49 (0)831-571 40 58 Phone: +49 (0)172 411 5378    
  Email: media@abt-sportsline.de Email: mark.schneider@speedpool.com    



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Company profile of ABT Sportsline

As the world’s largest specialist for automotive aftermarket and performance parts for the Audi, VW, Seat, CUPRA and Skoda brands, the name ABT Sportsline is world-renowned. The product line ranges from more engine power to body kits, over suspensions and interior design, to an extensive collection of alloy wheels. However, the Bavaria-based company, which has its roots in 1896, stands for much more. Today, several attractive subsidiaries with a total of 210 employees join forces under the umbrella of ABT SE. In doing so, they elegantly combine innovation and tradition. When it comes to drivetrain technology, the German company always has its finger on the pulse of the times: through ABT e-Line GmbH, the areas of electric and alternative mobility are covered as a further strong pillar of the company. And of course ABT Sportsline also stands for top-level motorsport, as it always has. This is demonstrated by the success story in the DTM, which continues right up to the present day, as well as the current involvement in the forward-looking electric racing series Extreme E and Formula E.


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