ABT congratulates Audi 80 on its 50th birthday



Dear Sir or Madam,

Many people think first of the Olympic Games in Munich when they talk about 1972. But there was also a lot on offer for car fans, as several epoch-making models saw the light of day 50 years ago. One of the most important of these athletes took to the starting line with four rings on its chest: the Audi 80 B1. After the successful 100, it was the second model to drive the image change of the Bavarian company. Ignoring the renaming of the series in 1994 and going by market segment alone, nine generations of the bestseller have been created to date.

Download Pictures and Text:



From 95 tuning HP in the B1 to 530 HP in the current RS 4


The Ingolstadt car company ventured into motorsport for the first time with the Audi 80 B1 and support from ABT Sportsline

“We have taken care of all generations of the Audi 80/A4, which is now one of the most important pillars in our vehicle tuning division, and we have been able to offer customers a tailor-made package in each case over the many years,” explains Hans-Jürgen Abt, Chairman of the Board of Directors of ABT SE. While the first B1s still had to make do with 95 tuning HP (70 kW), the spectrum for the current Audi RS 4 – standard output 450 HP (331 kW) only ends at 530 HP (390 kW). The associated ABT Power R performance upgrade consists of the high-tech ABT Engine Control unit, additional water radiator kit and air intake cover.

more …


Please click at the picture collection below to download the high-resolution photo package and the press text.



Company profile of ABT Sportsline


ABT Sportsline in Germany is the world’s largest tuner for vehicles of the VW Group, especially for Audi models. The product line ranges from more engine power to body kits, over suspensions and interior design, to an extensive collection of alloy wheels. The ABT Individual program allows even for exclusive tailor-made solutions. The Bavaria-based company also competes in racing activities at the highest international level: For example as a privateer team at the DTM (German Touring Car Masters) or also very successfully at the Formula E. The first steps in the electric racing series were already taken in 2014 and crowned with the championship title in 2017. But the topic of electromobility is also playing an increasingly important role elsewhere in the company. The in-house ABT e-Line GmbH, whose roots already go back more than a decade, has specialised in e-mobility and alternative drive technology.

At the cutting edge of technology since 1896
The roots of ABT Sportsline go back to a farrier’s shop which was founded in Kempten, Bavaria, in 1896. Their most innovative product: A carriage which, thanks to a clever folding mechanism, could be used as a sled. Soon after, the focus turned to motor vehicles: From approx. 1920 on, AUTO-ABT sold and repaired the former brands, which later gave birth to the Audi AG. This set the stage for the company’s situation today. In 1950, Johann Abt, the founder’s grandson, won his first car race and laid the foundation for the company’s racing activities. But he also enjoyed fast cars in everyday life. For this reason he founded ABT Tuning in 1967, in 1978 he tuned the first VW Golf and already in 1980 he brought the first chip tuning product to the market. After that, things went very quickly. Finally, in 1991, the new prestigious company headquarters, which also includes an own museum, were established in the “Johann Abt”-Street. In 2014, a motor sport center was added.


Press contact


ABT Sportsline GmbH
Karla Kanz
Phone: +49 (0) 831-571 40 58


Press-Agency IKmedia GmbH 
Andreas Hempfling 
Phone: +49 (0) 911-570 320 16 

Insta_ABT.png    Facebook_ABT.png    Twitter_ABT.png    YouTube_ABT.png


If you would rather not receive future communications from IKmedia GmbH, let us know by clicking here.
IKmedia GmbH, Friedenstraße 33, Schwaig b. Nürnberg, Bayern 90571 Germany